The given table illustrates how much money (millions of dollars) Renault, Rover, Vauxhall, and Cetirizine invested in five types of advertising, including press, cinema, outdoor, radio, and TV, in the UK in 2002.
Overall, most companies spent much money on advertising through TV and press, while advertising by cinema and outdoor received little investment. In contrast, radio remained relatively constant in terms of budget.
Examining the types of advertising with the most pronounced expenditure, TV advertising received 70 million dollars, which is the highest investment, by the Cetirizine company. This figure dropped notably, reaching a low of 45 million dollars among the Rover company, before climbing again significantly to 65 million dollars for the Vauxhall company. Nonetheless, the amount of money spent on press by the Renault company was also the highest, at around 45 million dollars, which is above five times that by the Vauxhall company.
Regarding the other types of advertising, the Rover and Cetirizine companies invested the least money in outdoor media channels (only 2 and 3 million dollars respectively); especially, they did not spend any money on cinema advertising. Conversely, radio media channels maintained consistent levels of investment from all companies, at around 15 million dollars.