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Band 7+: The table belows give information about the advertising costs and revenues of five types of products sold by a European company in 2004.

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Image for topic: The table belows give information about the advertising costs and revenues of five types of products sold by a European company in 2004.

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The image presents a table detailing 2004 advertising costs and revenues: Computers show 12.96% ad costs and 42.95% revenues; Refrigerators display 6.42% ad costs and 8.81% revenues; Air conditioners report 36.6% ad costs and 23.7% revenues; Washing machines have 3.96% ad costs and 8.14% revenues; Televisions indicate 40.06% ad costs and 16.4% revenues.

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The provided table illustrates the proportions of advertising expenditure and revenues of five products, namely computers, refrigerators, air conditioners, washing machines and televisions sold by a European company in 2004.

Overall, the highest proportion of advertisement expenditure was allocated to televisions, whereas computers showed the largest share of revenues. In contrast, washing machines accounted for the smallest share in both categories.

According to the table, the percentage of computers was 12.96% of advertising expenditure, whereas this figure rose significantly to 42.95% in terms of revenues. Meanwhile, refrigerators experienced a smaller percentage to 6.42% and increased slightly of revenues to 8.81%. In addition, televisions had the highest proportion of advertisement costs at 40.06% and it accounted for only 16.4% in revenues.

Regarding the other products, in 2004, the percentage of air conditioners was the second-largest proportion of advertising expenditure, which was 36.6%, while its share of revenue was lower, at 23.7% . In contrast, washing machines recorded the lowest proportions in both categories, accounting for 3.96 of advertising expenditure and 8.14% of revenue, respectively.

Word Count: 173

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Overall Band Score

7.5

(+/- 0.5)

Vocabulary Complexity:
C2 - Complex
Continue to challenge and refine your language choices.

Grammar Mistakes: N/A

Vocabulary Repetition:

expenditure: 5

advertising: 4

revenues: 4

computers: 3

washing: 3

machines: 3

televisions: 3

proportion: 3

share: 3

percentage: 3

Try using synonyms for the above words

Task Response

The report fully satisfies the requirements of the task. It provides a clear overview of the main trends, identifying the highest and lowest proportions for both categories. The data is presented logically, with a good balance of comparisons between advertising costs and revenues for each product. The structure is well-organized, and the information is communicated effectively.

Coherence & Cohesion

The report is well-organized and easy to follow. The use of cohesive devices such as 'Overall', 'In contrast', 'Meanwhile', and 'Regarding the other products' helps guide the reader through the comparisons effectively. Paragraphing is logical, separating the introduction, overview, and detailed data. To reach a higher band, ensure that transitions between sentences feel even more seamless and less formulaic.

Lexical Resource

The vocabulary is appropriate and used accurately to describe proportions and shares (e.g., 'allocated to', 'accounted for', 'recorded'). However, there is some repetition of certain structures. To improve, try to vary the way you describe changes or comparisons - for example, instead of repeating 'percentage' or 'proportion', you could use terms like 'share', 'portion', or 'segment'. Also, be careful with word choice in phrases like 'increased slightly of revenues', which is slightly awkward. Pay attention to vocabulary repetition to improve the overall score.

Grammatical Range & Accuracy

The report demonstrates a good range of complex sentence structures, particularly when using 'whereas' and 'while' to create comparisons. However, there are some minor grammatical slips and awkward phrasings. For instance, 'increased slightly of revenues' should be 'increased slightly in terms of revenue', and 'accounting for 3.96 of advertising expenditure' is missing the percentage symbol. Refining prepositional use and ensuring consistency in noun/verb agreement will help elevate the accuracy.

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