The provided table illustrates the proportions of advertising expenditure and revenues of five products, namely computers, refrigerators, air conditioners, washing machines and televisions sold by a European company in 2004.
Overall, the highest proportion of advertisement expenditure was allocated to televisions, whereas computers showed the largest share of revenues. In contrast, washing machines accounted for the smallest share in both categories.
According to the table, the percentage of computers was 12.96% of advertising expenditure, whereas this figure rose significantly to 42.95% in terms of revenues. Meanwhile, refrigerators experienced a smaller percentage to 6.42% and increased slightly of revenues to 8.81%. In addition, televisions had the highest proportion of advertisement costs at 40.06% and it accounted for only 16.4% in revenues.
Regarding the other products, in 2004, the percentage of air conditioners was the second-largest proportion of advertising expenditure, which was 36.6%, while its share of revenue was lower, at 23.7% . In contrast, washing machines recorded the lowest proportions in both categories, accounting for 3.96 of advertising expenditure and 8.14% of revenue, respectively.
