The provided tables illustrate the sales of Fairtrade-labelled coffee and bananas across five European countries (the UK, Switzerland, Denmark, Belgium, and Sweden) in 1999 and 2004.
Overall, sales of both products increased in the majority of countries during the five-year period. Notably, the UK experienced the most dramatic growth in coffee revenue, while Switzerland consistently dominated the Fairtrade banana market.
In regard to coffee, the UK recorded a significant rise, with sales jumping from 1.5 million euros in 1999 to 20 million euros in 2004, making it the leading country. Meanwhile, Switzerland’s sales doubled from 3 million to 6 million, ranking second. By contrast, growth was far more modest in Belgium, Sweden and Denmark where all increases were under one million euros.
In terms of banana revenue, Switzerland, a country which saw a substantial upward trend, almost tripled from 15 to 47 million euros over the period. There were some reductions in Sweden and Denmark, falling from 1.8 million to 1 million euros and from 2 million to 0.9 million euros, respectively.
