The table chart shows sales of Fartrade-Labelled products coffee and bananas in 1999 and 2004 in five European countries
Overall, sales of both coffee and rose almost in all countries, with exceptions being observed in Belgium’s and Sweden’s banana trade. The UK accounted for the largest volume of sales for both product, whereas Sweden consistently recorded the smallest figure.
Looking first at coffee sales, all five countries experienced an upward trend. The UK recorded the most dramatic increase, with sales rising from 1.5 to 20 tonnes in 2004. Switzerland occupied a middle position, with its figure climbing to 6, from 3. In contrast, Denmark and Belgium saw more modest but similar growth, reaching approximately 2 by the end of the period. Sweden, by contrast, experienced only a slight increase, from 0.8 to 1.
Turning to banana sales, the UK registered by far the most substantial increase, with figures surging from 15 to 47 by 2004. Switzerland likewise demonstrated considerable growth, with sales climbing from 1 to 5.5, followed by Denmark, which experienced comparatively moderate growth, rising from 0.6 to 4. By contrast, Belgium and Sweden witnessed a downward trend, with their respective figures declining from approximately 2 to around 1 towards the end of the period.