The bar chart illustrates changes of the top priorities of companies located in US in 2016. Three types of those are depicted: small companies with a range from 0 to 25 employees, medium one with number of workers up to 200 people, and the big companies with amount of individuals from 201 and more.
The common tendency can be seen among all three types where the categories of converting contracts/ leads to customers and increasing number of contracts/ leads seem to be the leasers with the highest percentages from 66% to 73% in the former option and from 62% to 79% in the latter one, while the least tremendous number of percentages has the line showing reducing the cost of contact/ lead/ customer acquisition with a narrow gap between each other from 20% in small businesses, 26% in medium ones, and 30% in big companies.
Another relevant feature can be observed here is appearance of increasing revenue from existing customers and providing ROI of marketing activities being in the middle of all three bar graphs which in comparison to each other demonstrate a slight rise in both categories starting from 43% of the former option, continuing as 47% in the medium companies, and turning out to be 55% in big companies, as well as the latter category contain the percentages of 33% with 25 employees, 47% with 200 workers, and 58% with more people.
Overall, the bar chart illustrates the three types of US companies in 2016 containing two fluctuated categories in it and three gradually growing ones from small to medium and to big businesses.