Nowadays, the development of advertising has become more and more influential in people’s daily life. While some individuals claim that this development is beneficial, others debate that this change brings negative concerns to customers. This essay will discover both sides before concluding how it is positive.
On the one hand, critics might the advocates of the critics’ side argue that advertising can be misleading and promote unnecessary consumption. Many businesses use promotion campaigns to manipulate consumer behavior, sometimes even exaggerating product benefits or creating unrealistic expectations for customers about the product’s effectiveness. Another drawback is that the giant digital billboards in big cities may cause light pollution problems, as their due to high intensity, continuous operation and blue light emissions during functioning contribute to skyglow, glare, and light trespass.
Despite the aforementioned arguments, I side with those who contend the development of advertisement is more positive. Firstly, advertisements play an important role in boosting sales for businesses. Companies rely on advertising in order to promote their products and services. This also supports positioning a brand’s value on the market. Additionally, some promotional campaigns convey meaningful messages. For instance, Patagonia has implemented the campaign “Don’t Buy This Jacket” since 2011, which has successfully raised people’s awareness about making responsible choices before buying clothes in order to save the environment. Moreover, advertisements also contribute to the entertainment field, as sponsorship from businesses is a major source of financial aid in sports championships. For example, in World Cup Seasons, the organizers receive various sponsorships from different brands such as Sting, Coca-Cola or Samsung, which plays a crucial role in ensuring the event’s operation.
In conclusion, although advertising has some drawbacks, its advantages outweigh the disadvantages. It boosts sales for businesses, positions brands’ value and even conveys meaningful messages. The presence of promotion activities in daily life is beneficial