Advertising has become an important part of everyone’s life, especially with the rising digitalization. The pattern of purchasing decisions depends heavily on how well a product or service is highlighted and brought into public. The essay will discuss both the positive and negative aspects of advertising on the lives of the people.
On the positive side, advertising can help in bringing the product or service in front of the people. Through effective marketing techniques, the brands can showcase the features of the product, which can be difficult to reach the public at times. The brands can make an emotional connect with people by choosing a sensitive topic and bringing in light of the people. For instance, Nykaa made an advertisement by casting acid-attack survivors, which immediately connected with people and proved to be a turning point for the victims by generating positive effect on general public.
On the negative side, advertisements can give a false impression to the people, who end up buying products which might not be good for them. For instance, the top-notch marketing strategies of Pepsi can attract a lot of people, but ultimately it has negative impact on their health. Sometimes the pomp and show of advertisements can overshadow their actual impacts.
In my opinion, advertising can play a positive role in people’s lives, as it helps in knowing the products in the market well and make the decisions according to our judgements. Social media also provides a platform to all the businesses to present their products to the world.
In conclusion we can say that, even though advertising can have both pros and cons, it can still help enterprises to reach a large public and make people aware about the new launches in the market, helping them to make comparison for better purchases.