In contemporary years, the advertising industry on TV and on the Internet is highly developed, especially in the category of merchandise for children. Advertisers, meanwhile, hope that youngsters are able to force their parents to buy what they desire by ‘pester-power’. In the forthcoming essay, I intend to express my opinions about whether should be products advertised or not and how fair it is in relation to manufacturers.
Initially, it is clear that the advertisement is a part of a job of the media and they are obliged to do intense promoting of diverse products. However, looking from another point of view, it affects on children not positively. As they do not realize the gist of products, juniors want to have something that their peers have. Moreover, they try to take it by begging their parents with crying. Thus, I assume that kids’ merchandise rather should be advertised because it is marketing workings which must exist to maintain the economy, and kids, concurrently, should be taught not to be promoted.
What is more, if the promotion of children’s products totally disappears it will influence on factories and their workers. For the reason that the product will not be advertised on TV and other various sources and without demand, their processing would be not necessary anymore, and all of the manufacturers have absolute risks be unemployment. Therefore, according to me, it could be inequitable in relation to individuals who work for processing kinds of this merchandise.
To conclude, I can say that while advertising plays a crucial role in promoting products, especially those targeting children, its impact on young consumers must be carefully considered. Furthermore, it will have consequences, if advertisements stop spreading in wide public, so it is essential to keep the showing types of promotion but limit it or redesign for mature perception.