It is widely believed that colour is a powerful instrument which is used by manufacturers and retail companies in order to get more sellings and customers. It is arguably that our choices in shopping partly or mostly lead to colours.
As a matter of fact, colours that surround us during shopping have a special influence on our decisions. The general view has been that different companies are familiarized with this fact and they are accustomed to using it as a powerful weapon. For example, evidence suggests that people with limited amount of money respond to the best in shops when they are surrounded with light blue and pink. Nevertheless, companies use purple colour, when their customer base is rich. This, in turn, leads to enrichment of entrepreneurs.
As an example of such a situation I would point out the colour palette in grocery stores. It is obvious that people will inevitably choose to buy vegetables and fruits in shops, where the predominant colour is green. It is mainly because we are used to associate green with something natural and healthy.
In contrast, people will more likely decide to go shopping at a stationary or toy store, where colours are bright and vibrant. It is clear that children prefer colorful items istead of boring, monochromatic and dull ones.
As far as I’m concerned, there is a direct link between colour and people’s purchases. Having said that, however, customer’s choice of acqusition is also dependent on other factors, such as price, location and so on. But colour’s influence on us in different aspects of our lives, in particular in shopping, is indisputable.