Colour is arguably one of the most easiest thing that can affect personal emotions.As we grow up , we develop preferences for colour and these are illustrated in decoration in our homes,through product we buy and the clothes we wear.As colour play a crucial role in our lives.it is is inevitable that it will also affect how we purchase something or people usually make a decision that is much more based on colour when we buy something
Actually, business and retail companies have been aware of the impact of colour on how they decide to buy .The general view has been that if a shop or a product that has too many colour on a product it can easy attract children to buy but for an adult it would be bad choice.You will find up finding it hard to concentrate and make a decision.Customers also can be too taken up with the colour around them to focus on what they want to buy.
Interestingly,when it come to dark and pastel colour it make a contrast.For example, adult and old people often say that pastel colour make them feel cozy and want purchase something,if a shop or a product was painted in pastel blue colour it could change people mood to the positive one.People commented that they felt more reliable to the company and want to buy the product when they decorate the environment like that.
As far as I concerned,there is a direct link between colour and what we buy.This mean that companies should think about what type of customers they want to attract and decorate its room in such a way that companies and manufactures are able to sell the product in the efficiency way