Color is mainly used in marketing, because of its impact. It can change customers attitudes so when manufacturers try to sell their product they pay attention to its color. According to details , our decisions are partly depend on colors.
On the one hand, colors can play huge role in modern life. For instance: in marketing of Apple smartphones, they decrease the price of their less purchased color product than the popular ones such as white, black and blue. Through this the owners attract people, because some people may think that when they buy popular color with paying extra fees they can look like luxurious person. There are some companies that they popular with their attractive designed brand and logo not with their goods.
On the other hand, sometimes color shows us the real and proper goods with high quality. For example, red apples are sweeter than greens like yellow bananas and green bananas. Even they give information about coming holiday the way of making picture to stuff of exact holiday which coming soon, this is exciting trend that can attract people attention. Moreover, the clothes sellers use some kind of rare color to advertise or to sell their stuff which attract customer interest as well.
In conclusion, we can see color has plays significant role in our decision, however the stuff can be poor qualified regardless of they have unique color.