The idea that colors play a determinate role in our daily life decisions is controversial. In this essay, I will explain why I partially agree with this statement.
Color has always played a significant role in our routine. The impact that it has on individuals’ well-being has been largely known for decades. For example, red and yellow represent excitement and happiness. People tend to associate it with health and other good things, so the majority of people will prefer these colors rather than others. Take, for example, when we are in an electronic shop, red and yellow equipment are more attractive and, consequently, they will be the first ones that the customers will choose. This attitude is also equal to other products such as fruit, vegetables and other domestic products.
However, in my opinion, colors are not the only factor when purchasing goods. There are several other factors that need to be considered. Price, size and country of origin also play a significant role. For instance, when buying fruit in the supermarket, it is inevitable that red apples capture our first intention, but after this, customers will compare the price and the origin, as some people have a tendency to choose products that come from a specific country. This is also true for other products that are available in the supermarket and shops. Furthermore, the quality of the products is ultimately the trigger factor. Wealthy people would not mind spending a certain amount of their wealth if the product possesses the quality required, independently of the colors they hold.
In conclusion, color does have a role in our purchasing, but there are other factors that may be more important. One of these factors is quality. Therefore, colors are not the only determinant factor in our decision.