Companies invest millions of dollars in advertising to persuade consumers to buy their products. Do the advantages of this outweigh the disadvantages for the consumer?
In todays, world big brands are spending millions to attract customers through advertising, which provides them with a lot of advantages than drawbacks.
Brands create advantage by marketing products in different ways. Ads work as a platform to showcase good reputation of the company. A lot of brands fail due to lack of awareness but by advertisements brand recognition is created. This ultimately results in growth and international buyers are generated .Advertising is not only helpful in promotion but also for repeated purchase and global expansion. For instance brands like Adidas and Nike spend millions so they can make people aware and create a name which will earn more than local brands. Further more intense competition also improve quality of the product.
On the other hand excessive ads can result in bad image as they appear more frequently .if certain content is shown repeatedly customers loose attraction. During cricket matches we see the same ad multiple times which create a bad image. It is crucial to select the audience related with content to avoid
To conclude advertising is a powerful tool which not only link buyer and seller but build brands. For big brands its essential to stay in good books of customer and ads helps in it. Advertising is favorable only if done by correct measures and on a targeted audience. Its crystal that advantages supersedes the demerits of advertisements.