Globalization is the process by which people and countries have become connected in the world. Despite seeming positive, it can have a big impact on the cultures all around the globe, since each country has its own language and traditions, globalization may lead to a noticeable blending of cultures. This essay discusses the reasons behind such convergence, in addition to the necessary actions that must be taken to preserve cultural differences.
Firstly, the economic integration, the increased connectedness of economies and trades, is the first reason behind this blend of cultures and heritage, as global brands that are spreading everywhere have made the world familiar with each other’s cultures. Examples include: McDonald’s, Adidas, Zara, etc
Secondly, technological development. Nowadays, everyone can have access to the internet, especially, social media platforms like TikTok, Instagram and Facebook. This makes it easier for them to be exposed to different cultures, lifestyles, etc. As well as getting familiar with them. for instance, content creators who share their everyday routine, or those who collaborate with famous brands of makeup, can actually have an impact on the audience in a way or in another.
Regarding the solutions, one must admit that the awareness must start from social media, since it is the first and only tool which has the ability to influence people’s minds. This would be applied through respecting other individuals’ heritage and traditions, instead of imposing our culture on them, also avoiding bullying anything related to their lifestyles, like yodelling for arabs.
In conclusion, globalization can be both advantageous and filled with disadvantages which are mentioned in this essay, like threatening the uniqueness of cultures and forgetting about one’s culture trying to familiarize one self with the other civilizations and societies.