Nowadays, the globalization is building the bridges all over the countries so that high interconnectedness of them can be seen, which is also reflects in food supplying. There is a growing trend where costumers in many countries buy foreign produced food in a grocery stores. This can be attributed to the high influence of social media and the popularity of the product. Factors to encourage people to buy local foods are rising the popularity of it and propagand national values.
One of the root causes why people prefer buy foreign food products is that the social media, today, dictates the trends. Media influencers can make any product the popular by sharing their video reaction, their opinion and review, while the other media users are vulnerable to this mass popularity effect. For instance, recent trends on Dubai chocolate and chocolate products of Mr.Beast are great example how the product can gain the popularity in a short amount of time.
To encourage people to buy the local food could be done by providing the national values. That is to say, mostly, this action leads to increasing of the spirit and to value the food that has been produced in your country over the centuries. Opening of the restaraunts, cafes and shops in modern ethnic style is a good option in terms highlite the values, however, do not forget to priporitising to modern standards. For example, in Kazakshtan, where people strongly cares about their national identity and values, such an advertisement works effectively. Furthermore, local influencers should be used to advertise these values.
To sum up all, the social media is the key reason of why people tend to prefer purchase on imported food, rather than local ones. Nevertheless, with the remedies such as highlite the national values and using local influencers to advert it, local food could be sold in the same pattern as imported one.