Nowadays, large organizations and companies are investing large amounts of money in promoting their reputation, making many consumers prefer buying their products to those made by local businesses. I believe that this trend has resulted increasing number of native people losing their jobs, and the traditional values behind each local product become less understood, while it can also be tackled with the effort of governments promoting local products and updating local products into more modern ones.
On the one hand, the phenomenon of large businesses dominating the market has made many local businesses become less preferred and known. As fewer products are purchased, native companies might earn less profit than they need to expand their business, pay for workers’ salaries, and grow prospectively. As a result, many local people might lose their occupations, or not having enough income at these local businesses and companies. More importantly, while industrial products are manufactured in large numbers, being produced the same as the others, each local product has a cultural value behind it. As local products, such as traditional food, or clothes, are made by the hand of native citizens, through it native people want to share the lifestyle, the history and the culture of their place. Since these regional heritages are not consumed and spread largely, these values might be abandoned, and forgoten.
However, this trend can be changed by policy makers, as through right ways of media promotion and social encouragement, local products can be accessible to more consumers. Because large companies have their financial investment in marketing and local businesses do not, authorities can support native organizations by providing financial fund to help them promote their publicity themselves, or hold communal projects and activities to make local products more accessible to potential consumers. Additionally, since many idustrial products appeal to current customers by their fashionable appearance and other younger factors, local products can alter their method of producing, such as adapting new packaging methods, or changing the taste of traditional food, while not entirely losing the cultural values of the local. That way, it might be more trendy to approach younger and wider ranges of consumers and adapt to modern trends and tastes, while still preserving the traditional values of the area.
In conclusion, the dominance of industrial companies thanks to large budgets for marketing has local companies being less consumed, leading to lower income of native people and losing the traditional values behind these local products. Nonetheless, this issue can be tackled by the effort and financial support of the government, and altering the factors to make these products more approachable to the consumers, while keeping important cultural values of them.