In the modern day, along with the proliferation of social media, it is more common that big business organizations use sports events to promote their goods while others believe that it is disadvantageous to some extent. From my point of view, depending on what kinds of the products, I partially agree with this statement.
On the one hand, thanks to the advancement of technology, sport events being used as a platform for promotion are offered with several benefits. First and foremost, advertising can help cover the planning cost with financial support and make the events more accessible. More particularly, entrance ticket fees are reasonable due to the amount of budget from the sponsorships. Moreover, the endorsement of sporting goods such as trainers or even casual clothes provides sports celebrities with golden opportunities to reach a better living standard. Namely Ronaldo or Messi, who attend elite groups and become rich thanks to sporting endorsement. As a result, the use of sports events by large businesses not only support the whole events in terms of financial budget but also create income for a sportsperson.
On the other hand, other brands can make this association with having downsides. It is undeniable that if the influencer endorsed inappropriate items through international events, it would be detrimental in terms of sporting tendency. More particularly, brands of alcoholic drinks such beer or junk food are completely unsuitable for sport events, resulting in a negative trend for unhealthy diet among viewers. As a result of this case, large companies bring about adverse effects for people because of inappropriate advertisements, leading to negative trends because of impressions.
In conclusion, I profoundly believe that the benefits and drawbacks of sporting events used by big business are prone to what types of products. While it can be beneficial in terms of financial support for sports events and entrance ticket fees, people need to be aware of goods advertised through these events.