In recent years, global fashion trends have changed the way people dress in several aspects. This trend arises due to the widespread of internet and this should be seen as a negative development because it leads to overconsumption.
One of the ways people get influenced by fashion trends is through global platforms. People nowadays spend most of their times on their smartphones where they can access plenty of online platforms on daily basis. That is to say, they consume diverse contents that are available on these platforms, in which those contents are created by influencers, and most of the time they share their luxury lifestyle. This constant exposure inspires them to follow and recreate the influencers’ appearance, causing them to dress the same way as their inspirations. For instance, Kendall Jenner has now millions of followers on Instagram and being a fashion model, makes her become an inspiration for her followers. However, this fashion trend can lead to overconsumption, where people are constantly buying things and clothes despite the items being necessary or not. This is due to the fact that online creators promote every single product they wear or use, while also getting paid to create different contents each day by influencing people to purchase the same items, and their follower, will undoubtedly buy these promoted goods only to have the sense of belonging the same products as their role models. If this trend keeps happening, this will create a great amount of fashion waste later on because they are not going to make good use of every clothes they purchase as fashion styles are also changing quickly. For instance, many social media influencers are now reselling their fashion items owing to the fact that they have too many clothes on their closet that are not fashionable anymore.
In conclusion, social media influencers and global online platforms have shaped the way people dress, and this leads to over-consumerism that can affect the environment by producing more waste. Therefore, people are advised to become a smart buyer and follower regarding this matter.