Residents of underdeveloped countries often pass away from ailments, that are already curable, as they are unable to afford the medication. I believe the pharmaceutical companies ought to be responsible for lowering the prices for medication, as not only is it a morally correct thing to do, which might boost their image, it will also raise profits in many ways.
The morality of it is unquestionable, it is only humane to help those suffering, however most big corporations do not concern themselves with such trivial matters. Nevertheless, reducing prices in less affluent regions will positively affect their image all over the world. Human beings posses a strong sense of empathy, especially towards people in need. Seeing a drug company make it their mission to lower the prices for the greater cause will touch the heart strings of many, boosting support in every corner of the world. Companies with public missions tend to perform well, as demonstrated be “Tony’s Chocolate” with the goal for fair coco production, since it has become a household name.
The other way cheaper medication will boost overall financials is simply the fact, that people who were not able to afford it before, would have the possibility to finally buy the needed product. I believe, that by leaving prices the same, pharmaceutical corporations miss out on a market in dire need for their pills or injections. The quantity of sales in poor countries will skyrocket, creating a new untapped market, where medical products are necessary for population’s survival, raising the given region’s profit from 0 to a reputable amount.
Overall, my opinion is, that there is no good reason not to lower the medication costs for areas, where people cannot afford it, as not only is it the right thing to do, it will have a gargantuan positive affect on company’s image through a public campaign. Besides, opening business in a new region will raise the bottom line.