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Band 6+: Most successful companies use advertisements to increase sales. What are the main things that make an advertisement effective? Are advertisements a good thing or bad thing for society?

Note: Both the topic and the essay were created by one of our users.

There is a view that the majority of entrepreneurs that became successful take advantage of ads to boost their sales. This phenomenon happening largely because they offer a wide range of opportunities for individuals to opt for. That said, I am of the opinion that advertisements have a negative influence to the society as a whole, as they prone to mislead people and make people buy items that are useless for them.

One of the primary reasons why advertisements are productive is that they inform people about their products from distance. By watching ads from cell phones or television, individuals can become aware of a particular product, its characteristics, and ads even provide an opportunity for people to make deliver goods by staying at home. To illustrate, advertisements usually provide a contact details of a company so that individuals can call to operators, learn more about a product, purchase or make deliver to their homes. Similarly, ads can save people’s time. Instead of searching for a particular item in stores or shopping malls, people can get some information by watching ads that are related to that product and find out from where they could buy a product that is cheap and worth to its value, which creates a lot of conveniences for individuals.

However, I believe that advertisements negatively affect the community, as they are highly likely to be misleading. Most of the ads are lucrative, meaning that they exaggerate the value of products, making it more attractive, leading people to buy items that do not worth to its price. For instance, fast food outlets advertise their processed foods much bigger in their ads than their real size in order to gain more consumers. Likewise, ads force people to buy products they do not need necessarily. Sometimes, well-known celebrities and athletes advertise products to the public, as individuals see celebrities as their role models, they prone to buy items just because their role model presented it to them, making ill-informed decisions.

To conclude, while ads facilitate a wide variety of opportunities for individuals to purchase and help companies to increase their sales, I reckon that ads have a negative outcome to the society, as advertisements influence people’s decisions, and mislead them.

Word Count: 371

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