Nowadays, there are a lot of advertisement aimed at children. Some people are likely to oppose this for its negative effects. In my perspective, I definitely support that advertisement aimed at children should be restricted. This essay will elucidate it from children’s features and from advertisement aspects.
As for children aspect, children don’t possess necessary characteristics to encounter advertisement. Firstly, children don’t have the capability to distinguish the advertisement which some of them are not practical or even fake. What attract their attention is just appearance instead of the real function of the products. Secondly, children can’t resist the lures from the advertisement aimed at them, which will lead to overconsumption or irrational consumption. Attractive pictures and descriptions catch their eyes, creating unnecessary demand. For instance, children would ask for buy the fancy products just for the sake of bragging to their classmates to get a sense of fulfillment or satisfaction. Moreover, since children still lack of abilities to earn money, excessive consumption will increase financial burden to the family.
As for advertisement, some companies exaggerate the necessity of the product and even convey incorrect messages for increasing their sales. For example, a company manufacturing watch with ‘adding friends’ function through NFC, will mislead children to make a connection between owing a watch and maintaining friendship. On the contrary, sincere help in time is indispensable in forming and maintaining the relationship rather than an icon on the watch.
To sum up everything mentioned above, children have their weak points in resisting temptations from the promotion aimed at them, while advertisement would convey wrong values to children. Therefore, I strongly oppose the advertisement aimed at children.