The industry of beauty care has experienced a rise of people spending money more on their products. This is driven by the combined purshace from both men and women, whereas in the past the majority of the consumers were women. This essay will review the reasons behind this behaviour and what out outcomes can be expected from this phenomenon.
Rising awareness towards gender equity has been exposed through social media influence. This is important as more people realize that objects and tastes are not necessarily entitled to a single gender, including beauty care. In the past, beauty care has only been entitled to woman but as gender equality escalates, the comprehension about who can use beauty care has changed. This explains why now, men and women both use beauty care. Another reason for this is the pressure to look good by beauty standards. This pressure can be found through social media, workplaces, and surrounding environments. One of the solutions to tackle this pressure is by beauty care. Concerning over looks can be both experienced by men and women, hence why the rise of beauty care is caused by both genders.
Results of these reasons can be expected both negative and positive. As it has been talked about before, people nowadays experience the anxiety to look good. With now both men and women spending money on beauty care, this might distress the anxiety even worse. If this anxiety surges, no beauty care will ever be enough to make one look good. The people who experience this anxiety might just spend an excessive amount of money on beauty care that could result to a financial burden. Contrary to this, with the right amount of usagae and mindful consumerism, beauty car can actually improve self confidence. Looking polished and put well together can make people feel comfortable and be freed from the pressure to look good. Beauty care such as skincare lead to refined skin, meanwhile makeupp can make one feel striking.
Beauty care has now been universally used by everone without being labeled to a specific gender. The escalation usage of this beauty care is affected by the surge of gender equity awareness and the pressure to match beuaty standards. This behaviour can impact the anxiety to follow unrealitic beuaty standards which can lead to to financial distress caused by the overconsumption of beauty care. Although on the positive side, the increase usage of beauty care can improve one’s overall self-esteem if used wisely.