The shifts in various aspects of society have contributed to the burgeoning popularity of marketing and advertisements. This essay will outline some major factors behind the higher efficiency of marketing nowadays before highlighting the repercussions of companies overly investing in this practice but overlooking the products’ qualities.
The growth in the efficiency of marketing strategies can be attributed to two main reasons. First, as the economic grow, the competitiveness of the commercial industry has become fiercer than ever. As a result, tactics to boost products’ recognition between customers have a heightened role in the development of enterprises. Totally cognizant of this fact, companies are likely to invest more resources in marketing sector, continuously generating more novel marketing ideas as to make their brands stand out. This can be clearly exemplified by the case of Milo, a global beverage brand, which annually pay up to billions dollars to disseminate their products in diverse ways. One more primary factor of this increase in marketing competence is the flourishing digital age. Indeed, various social media platforms ,such as Threads, Instagram, and Facebooks, have emerged, offering brands valuable opportunities to approach their potential customers. With the number of the internet users up to billions people, enterprises can now spread their products to numerous people in seconds.
Despite the indispensable role of marketing, enterprises should not overly focusing on it but casting aside the real attributes of the products as this practice do not ensure long-term economic advantages. That is, an initial growth in sales will eventually be followed by a substantial downswing as the customers are dissatisfied by the subpar items, and their negative reviews will entail the defamed reputation. For instance, the shoes brand New Balance was met with a lawsuit because of their misleading calorie-burning sneaker advertisements. This company then had to compensated over 2.5 million dollars for its deceiving gimmicks and had its trustworthiness damaged. Moreover, the disproportionate allocation between marketing and the products themselves poses dire environmental consequences. The unsustainability of these low-quality items might lead to a significant waste generation as they are disposed of quickly, directly contributing to growing landfills. The situation is exacerbated if these products are exaggerated through advertisements, elevating the number of customers purchasing.
To conclude, the higher investment in marketing and the ubiquity of social media are two major contributors to the development of marketing nowadays. However, the sustained growth of a business necessitates a balance between both astute marketing strategies and superior products. Otherwise, an excessive inequity might do more harm than good and take a toll on the environment.