What are the advantages and disadvantages of sharing goods and amenities reviews on the internet? Reviews are basically point of view of those consumers who have already used that item or service. In some cases it might be helpful for the public to make an informed decision whether to buy or look something better but it might be biased in some of the other cases.
Digital world has created much more awareness in the modern world in every aspect like in the case of buying some thing, one can be aware of good side and bad side of that particular item. Furthermore, online reviews are beneficial for him to make an informed decision about that.Additionally, it is also useful for the companies who tends to sell their product and make healthy growth in the market in order to capitalize their margins. As a result, I believe that online reviews published by individuals are a good term for individuals as it helps them to purchase a genuine item. For instance, if we want to stay at a hotel we might consult google maps to check the feedback of the ones who already spent a night there.
However, their might be duplication in these reviews. Consequently, this doubt make the online reviews suspicious whether these reviews are authentic or paid reviews. A new business or already established one with bad reputation may seek help of entities who are offering paid reviews. Due to which, this suspicion is the greatest con of online reviews as it deceives purchaser to buy a counterfeit product. As an illustration, paid promotion is an important tool these days for hotels to promote themselves. The ones who are promoting them has nothing to do with their authenticity. This is one of the major drawback of online reviews.
Concluding, Online reviews are both partially useful for us to purchase a well reputed item or service and also make us doubtful about the genuineness of that feedback. Hence, it is solely the responsibility of consumers to check both the authenticity of product and its reviews.