In contemporary society, where excessive unauthentic advertising campaigns are commonly observed, people are now less influenced by these advertisements, which can be contributed by the rise in social awareness as well as the spread of media platforms . This issue may benefit customers with better control over their choices, as well as protect the environment from mass production, and contribute to a more competitive market, while limiting trading speed. In this essay, the writer will argue that its benefits overshadow the downside, and simultaneously analysing the drives.
Individuals are now becoming more aware of these advertising strategies, characterized with flying words and meaningless promises which producers offer. People understand that the products are exaggerated for the purpose of attracting customers and appealing looking rather than focusing on the quality and sustainability of the items. Besides, consumers easily share their feeling and experience about the services and the products that they bought, enabling the others to have more insight into the items. Online buying websites allow buyers to take pictures and leave comments for the items they purchased, such as Shoppee, Lazada, Shein…
This resistance enables residents to have tighter control over their purchasing decisions, limiting unnecessary purchases which are led by unauthentic advertisements and saving their budget for more essential services. Nevertheless, this resistance also prevents companies from massive manufacturing, lowering carbon footprint and wastes from producing process or unwanted items. As a result, the strict selection of customers fosters businesses with higher quality services and products, shifting their focus from appealing look to the quality and duration. However, this also slowening the trading speed, as well as economic growth since individuals are more careful with their decisions.
To recapitulate, this phenomenon benefits the masses by restricting their purchasing decisions. and limiting impact on natural habitat while slowing trading pace, driven by the emergence of the Internet and rising of social knowledge.