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Positive And Negative

Band 5+: Research indicates that nowadays some consumers are much less influenced by advertising than in the past.What do you think are the reasons for this?Do you think this is a positive or negative development?

Note: Both the topic and the essay were created by one of our users.

Currently, an increasing number of peope are concening about the fact that advertisement is less likely to impact on modern consumers. There are some factors driver this trend which I belive is a positive development.

There are several reasons that make advertisement influence on consumer choices is declining. Firstly, the proliferation of digital media and online platforms influence they a lots, with the advent of internet, consumer now can access vast amout of information about the product. fou example, instead of relying on the advertisements, they can read review on social media , uhere invidiat individuals share their though and experiences about products and these levens are more realieade than advertisement secondly, it dues to the excessive exaggeration of advertisement, some brand over- exaggerate the benefits of their products and cause misunderstanding for consumers. With high expectations, buyers will be disappointed to tind that the quality of the product s not good and lose the faith in the advertisement. fore exampe, energy drink brands always show that users will teel refreshed after justone Adrinke of their product, but the truth is that they only fell less spleepy

from my perspective 1 this trend can be

seen as a positive development. When consumers become less influenced by advertising, they are more likly to make purchasing decisions based on their research uhich help them save a lots of money for-not esental. things further more, these produet advertisers will pay more attention to the quality of product and effort to meet customer satisfaction, uhich is beneficial to the society development in the future.

In conclusion, the decline in consumer influence by advertising is driven by 1 some factors such ar digital media or bad experiences, and in my view, there are more positive effett than the negative

Word Count: 294

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