Recent studies have suggested that customers these days are harder to be manipulated by advertisements than in the past years. There are several reasons for this, some valid ones are the diversity of products nowadays, the result of false advertising and people now tend to choose quality over ads. Personally, I think this is a good development because it challenges the producers to produce higher quality, improved products and it encourages integrity in advertising.
To begin with, the first reason for such problem is that compared to the past, people today have a majority of products to choose from, therefore advertisement is not the biggest thing that can impact there decisions anymore. Next, advertisement in the past were detected telling people lies and fake information about their products, therefore the trust of the customers for producers and sellers had fallen significantly. Lastly, because people today have too many options, they tend to go for the best quality product with the information that they can look up on the internet, so traditional advertisement does not work well on those people anymore.
However, these changes are not bad at all because it challenges the producers to produce products with much higher standards and conditions. When advertising and manipulating customers do not bring much effect now, the companies have to actually invest in the quality of a product. They have to come out with better, more appealing products to get customers’ attention and to compete with their opponents.
Furthermore, as false advertisement is ineffective and customers are much wiser and high-standards now, authenticity in advertising would actually help a brand gain customers’ liking. People prefer a brand to tell them the truth about a product whether it has pros or cons. This feature can encourage producers now to produce true, authentic but still attractive, appealing advertisement.
Last but not least, although there are certain reasons that explained why advertising does not have big impacts on people today, this is a good sign for both customers and the whole industry to form a stronger connection with the customers by modifying the way of advertising and improving the quality of products.