Some studies show that customers are less convinced by advertisements than before. From my perspective, advertising is less influenced because the consumers nowadays understand the dark truths of marketing and many advertisements are less convincing than before, and I think it is a positive development because of the enhancement of products’ quality and the decrease of bad advertising campaigns.
These days, clients understand the secret of marketing and it makes advertising less influenced than in the past. Specifically, by many sources of information, customers know how companies exaggerate their products and sell them with unworthy prices, which decrease the credibility of brands and make consumers lose their beliefs in brands. For example, Xiaomi’s smartphones are always exaggerated by their marketing team, even though their products are poorly rated by users, so that many of their potential customers don’t believe in their advertisements anymore, according to some surveys. Another reason why advertisements are not so influenced anymore is that advertising is less convincing in modern days. To be more specific, nowadays there are so many marketing campaigns that are similar to others, which make the advertisement repetitive and less convincing because of the lack of unexpected experiences. Moreover, there are some bad products that are highly advertised in the market, which make customers think that advertising is a scam and find it unconvincing.
I would agree that this development is really positive, especially when it raises the standard of producing high-quality goods and services. The reason for this is because brands understand that if their products are low-quality, advertising cannot make customers buy them, so they need to focus on making good products to persuade the consumers. Furthermore, the trend of producing high-quality products can make the market more competitive and it can force all companies to engage in making better goods and services, which help clients gain benefits. Another positive impact that this development brings to the society is that, the rate of having bad advertisements would decline. It is because brands know that if they still lie to their clients and make bad marketing campaigns, they would lose many customers because of the lack of credibility. So that, they might decide to make good advertisements to deliver the true information about their products and express their honesty to the clients.
In conclusion, the lack of influence of advertising these days is because of the leakage of the process behind it and lots of unconvincing advertisements. And it is a positive progression in my opinion while it enhance the standards of products and the decrease of bad advertisements