It is said that some individuals think advertising is essential in business success, while others believe that product quality plays a more important role than advertising. I believe that both views have their merits, such as reaching a targeted audience and improving brand reputation; and both of them are important in successful business.
As modern technologies, such as social media, have developed, people are of the opinion that advertising is crucial in business success. It is true; most of the population use social media in everyday life, so promotion of a brand in that way can raise brand awareness and reach a target audience. For example, customers will choose the brand, which they have seen than the one, which is unknown for them. Therefore, by advertising, businesses can access brand awareness and quick boost.
However, a promotion through advertisement cannot guarantee a customer loyalty, if brands quality is not good. It means that although the number of clients will increase at the start, the success will be only short-time, as they are not satisfied with item’s quality. This shows that customer loyalty comes from a trustful source. Consequently, product quality is crucial in business success.
Although individuals argue which factor is important in business success, I strongly believe that both of them are crucial in a long-term success of a business. Advertising helps to gain clients, while a good quality helps to retain them. Hence, they complete each other in becoming a well-known business with a good reputation.
In conclusion, I am firmly of the opinion that both factors play a crucial role in business success, as they are mutually beneficial, and are important for brand reputation.