It is argued that advertisements play a crucial role in increasing brand awareness, while others argue that profit benefits are more important. I believe that both play a vital role in shaping brand reputation: without good advertising, consumers cannot learn about a product, and product quality is also important. After all, it is possible to harm consumers with misleading advertising.
Supporters of the first perspective argue that advertisements can have an immediate impact on business, and claim that it can help with increasing the number of customers for the brand. This is mainly because implementing various sales methods, such as celebrity advertisings, collaboration with bigger, successful companies, can attract customers and elevate a campaign’s reputation. A good example can be seen in several celebrities who recommend the products personally recommandations. Despite the large number of such advertisements, they can create artificial demand among customers, leading to disappointment or reputational damage afterwards.
Supporters of the second perspective argue that the value of the product that is manufactured is a significant factor in production that companies should focus on. Without the good value of the product, customers might disappoinnted to the company for such a low-quality product, as a result, it may lead to the bad damage to the brand reputation. Businesses that keep their primary focus on improving quality would gain customers’ trust.
However, it is essential to recognize the strengths of both perspectives. In practice, this could mean that taking the features of both sides into account would ensure a successful brand with a great foundation in a competitive market line. It is essential to focus on quality, nevertheless, the role of attention-catching strategic advertising should not be declined. Businesses need to represent themselves in various ways to reach brand awareness.
In conclusion, while some argue that companies should prioritize advertising, others think that quality is the key to maintaining a positive brand image.