In recent years most companies are advertising themselves and their products by the means of sport teams, athletes and competitions. For some people this can be regarded as positive impact, as such companies are contributing to bring a fame for sports, whereas others think that, there are negative influences coming up by what is advertising. This essay intends to analyze both perspectives and give a personal view on it.
On the one hand, companies which advertise sport teams or athletes can be much of a supporter to them. This is because, a they are advertised on TV, with the products showing off, they are payed nicely. So, the money comes from such advertisment are used for sports events. Namely, sponsorship provides funding for athlete training facilities, development programmes and so on. For instance, sports events like the Olympics and the UEFA Champions league corporate with popular brands like Lays, Pepsi, Playstation, like other.
On the other hand, critics come up with the contradictions that, some advertisements are indicating the products inconsistent with healthy lifestyle. There are occasionally alcoholic breakings and such products are gaining popularity via star players and might have a detrimental impact on some people, especially young ones. Moreover, those who watch such shows, might focus less on becoming a strong, adroit sportsperson, instead, tend to only think about being star through shows, advertisements, et al.
In my view, although there are disadvantages, the benefits of sponsorship outweigh the drawbacks, if balances properly. If strict rules are applied to control what kind of products are being advertised and what type of companies are advertising, the sponsorship can lead to greater success in sport world.
To sum up, although there are concerns on sponsorship with sports, the prons overweigh the cons, if they are balanced.