In recent times, there has been a growing trend towards sports sponsorship in several parts of the world. In my opinion, this trend could have both positive and negative consequences.
There are two main reasons why people might approve of sports commercialization. First and foremost, inventors can raise awareness of their company and brand significantly. For example, in AFC CUP competition in 2008, Vietnamese Football team was sponsored by ACECOOK, which means that its products were displayed in social media updates. Consequently, ACECOOK’s sales saw a dramatic increase after this event. One further justification which should not be ignored here that there is the development in equipment and quantity of coaching. It means that athletes can be trained in fully-equipped training environment with professional coaches, leading their updated and advanced skills which creates a high opportunity to win in every competition.
Despite the listed sides, sponsoring for sport has some disadvantages. The greatest of these might be that some sportspeople develop a win-at-all-costs attitude. For instance, they use banned substances in order to improve their performance and even assault their opponents physically and verbally. Sportsmanship; as a result, is on the verge of ruin, causing public resentment. In addition, this sponsorship is considered as uncertain investment because sporting success is not guaranteed by any conditions. A noticeable case in point is that if sportspeople cause bad publicity such as violence or impolite speeches, this reflects badly on the sponsor’s image, resulting in a mass customer boycott of its products.
In conclusion, my own view is that sponsorship of sport will have both beneficial and detrimental effects.