In our contemporary world, the online advertising covers all humankind and recommend them which product they should buy or not. Targeted advertisement for kids in that case is unethical and should be prohibited. In this essay, I will discuss why these type of ads is morally wrong and why government should take actions on that.
The trend of targeted advertisement created with the global internet and changed world of commercial. Before companies filmed a big budget short video, that will go on TV and could give some boost in sales. In comparison with nowadays, you can easily find a niche for your product and demonstrate them what advantages you have. That brings us to children goods market, that always was a big part of family budget. The kids never pay for themselves, there always was the parents who bought these commodities. Therefore, the target advertisement should not focus on clients, who cannot afford the product, as they are children who does not have wealth.
The government should ban commercials that focused on young auditory. The parents might not bought the toys or games, as they decide what their children should play. However, cases shows that some kids bought them on the sly, by using their parents credit card. That creates a problem, that was originally created by companies who does not focuses on helping families with their children, despite making values on kids who are obsessed with targeted advertisement. If there had been a ban for targeting commercials for youngest auditory, it would have been more harmonious families and less of low moral companies.
In this essay, I discussed about why advertisement targeted on kids is unethical and why government should take actions about these type of commercials. I does not support freedom for promotions for children content, as they cannot be a proper clients of these goods.