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Positive And Negative

Band 6+: Task 2: Advertising is becoming more and more common in everyday life. Is this a positive or negative development?

Note: Both the topic and the essay were created by one of our users.

In this day and age, an increasing number of advertisements are appearing in every sector of people’s lives. From my perspective, despite having several benefits for consumers all around the world, I believe that commercial activities may have harmful effects for people based on several reasons that will be explained in this essay.

On the one hand, advertising activities act like a helpful marketing strategy for companies. To be more precise, when watching the advertisements, clients will have insights about the information, origins and effects of several products , so that they can make the best choices for themselves. Furthermore, it will increase the satisfaction of customers and it also creates a convenient experience for them. For instance, people will only need to watch the advertisement to understand the products instead of going to the store and reading instructions.

On the other hand, commercial activities are only helpful to people who actually need to buy products and it will become a disturbing factor for others who do not care about them. Specifically, with the advancement of technology, advertisements can appear anywhere on the Internet with non-stop flow. Therefore, due to the repetitive advertisements, users can find this is very annoying and have an uncomfortable experience while surfing the Internet. Moreover, many users pay for platforms such as Youtube or Spotify per month to reduce the frequency of these types of advertisements.

In conclusion, in spite of the potential benefits for consumers such as increasing the comfort and the experience of customers, I think that commercial activities will act like a detrimental factor because of its repetition. Ultimately, advertisements should be brought to people who actually need it.

Word Count: 277

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