Some people are of the opinion that the sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. I completely agree with the statement as the statement mentioned about is something that reflect in the global market.
Getting into details, I wholeheartedly agree with the idea that sales of popular consumer goods are just because of the advertisements made by the company, consumers need for the goods is nothing that affects the sales of a particular item. That is the reason why popular brands spend a huge sum for advertising and marketing. They are aware of the fact that, if the products are advertised properly with the collaborations of famous persons such as film artists or sportsman etc, it will be greatly accepted by the people. People tend to buy these products just because there loved personalities become the brand ambassadors. They will not even care about the ingredients used, the quality of the products provided or the need for that particular product. They simply buy the products just because their favourite artist or sportsman advertised the product.
These phenomenon are clearly evident from the increasing advertisements around us. Initially during the starting of contemporary world, advertisements were seen only on TVs, radios or newspapers. But in today’s world we can see advertisements all around us like in public transports, posters and even on different social media platform. The aim of these brands are to just create a profit out of these products. So they use all the possible measures to tempt us to buy a particular product.
I conclude by staying my opinion that, the era of advertisement is never going to decrease. But it will always show and accelerating trend. We must always be careful while purchasing products and make sure that we will not fall for the trap of companies.