Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree?

In the modern world, it is rare to find someone who does not own a social media account, whether it be Instragram, Facebook, Twitter, Snapchat, TikTok, among many other platforms. This is in part due to the accessibility of these social media platforms, as all of them are free of charge for consumers. As such, […]

Since the introduction of social media applications in the early 2000’s the world has become a much smaller place. Social media applications such as Facebook, Instagram and Twitter have become information sources for a majority of the global market. As such, it could be argued that marketing, which happens to be a source of information […]