the two chart illustrates the proportion of factors influencing buyers decisions while purchasing mobile phones in two unknown countries.
overall, the target contries nearly share the same common decision when purchasing their mobile phones from their friends recommendations, which reaches (33%). As It is clear that eaxctly half of proportion influencing people’s choice of mobile phones buying in country A is it’s price. From where we can esimate the low price of mobile phones in contry A . Friends recommendations accounted for (33%), making it the second most important factor influencig people decision after price. Other factors, not clearly identified, made up the reminder of consumer personal choice.
Whereas, Contry B placed a great emphasis on design (40%), Friends influence Encompences design with roughly a (5%), While approximately (28%) goes to other uknown factors that influence buyers decisions while purchasing a mobile phone.
