The provided pie charts compare the percentage of the most important factors when choosing a mobile phone in two different countries.
Overall, what stands out from the pie charts is that friends’ recommendations are the dominant priority in both countries. Additionally, while the first country tends to place more emphasis on the price of the telephone, this factor becomes less significant in the other country, which instead values design and brand more.
Upon closer inspection, the proportion of smartphone users influenced by friends’ recommendations in both countries accounts for around a third in both countries. In contrast, price is the most popular factor in country A, comprising half of responses, whereas in country B it is the least important at 9%.
Turning to the remaining factors, the consumers’ decisions are influenced by the phone’s design, which is the third major figure in country A at 10%. Moreover, the design comes top of the second chart, accounting for 40%. Furthermore, the brand remains a minor aspect in both countries, at 7% in country A and 19% in country B.