The bar chart presents the anticipated monthly sales figures of jeans for Mango Co. and Jack & Jones Co. in Turkey for the forthcoming year.
In general, both companies forecast an upward trajectory in their jean sales; however, notable differences in their sales patterns become apparent throughout the year.
Mango Co. is projected to experience a consistent increase in monthly sales, commencing with an estimated 150,000 units in January and achieving a peak of approximately 800,000 units by October. Although Mango’s sales remain robust until May, where it reaches around 400,000 sales, they appear to plateau from August through November, fluctuating slightly between 400,000 and 600,000 units. Despite this stabilization, the month of December sees an anticipated bump up to 700,000 units, suggesting a strong finish to the year.
In contrast, Jack & Jones Co. begins the year with no sales recorded in January, subsequently recovering to approximately 100,000 units by February. The brand’s sales trajectory exhibits considerable variability; having a modest recovery until reaching 500,000 units in July. However, from August onwards, Jack & Jones Co. is expected to surpass Mango Co. with forecasted sales of 700,000 units for both August and September. Although there is a dip to 600,000 units in October, a remarkable increase to 900,000 units is projected for December, thus illustrating a strong rebound and completion of the year.