Some companies sponsor sport to promote themselves. Some people consider this is a positive phenomenon while others find disadvantages in it. In my opinion, advertise themselves by using sport teams. Furthermore, there are own disadvantages, and consider both advantages and disadvantages.
From the one angle, many companies sponsor sport, also expands own business. Companies are allocated significantly funds for support teams and sporting events. This helps players achieve modern growth, and also enhance quality of matches, so that fans enjoy with a high level of match. Moreover, advertising through sport allows brands to reach widespread audiences, what promotes growth their popularity and incomes. For example, majority companies such as Nike and Adidas support international tournaments which reinforce their positions in the international market and concurrent support development of sport.
From the another angle, this approach also have own disadvantages. In some cases, many companies impose their interests, what can impact negatively for world of sport. For example, advertising contracts sometimes makes team depends on sponsors, which restrict their freedomб as well can makes some risks. For instance, alcohol producers can sponsor sport, affect negatively for young people.
In conclusion, despite certain lacks, I think, what sponsorship in sport have a immerse positive aspects. It allows to attract recourses for development of sport and makes it more available for widespread audiences.