The bar chart illustrates the global sales figures of the leading mobile phone brands from 2009 to 2013.
Overall, while Nokia initially dominated the market, Samsung emerged as the preeminent brand by 2013, showcasing substantial growth, particularly in the latter part of the period. Conversely, both LG and ZTE exhibited gradual declines in sales.
In 2009, Nokia led the market with sales of approximately 450 million units, significantly outperforming Samsung, which sold around 200 million units. However, Nokia experienced a dramatic decrease in sales over the subsequent years, declining to just above 200 million units by 2013. In stark contrast, Samsung’s sales trajectory was markedly upward, with figures surging to nearly 450 million units by 2013. During the same period, Apple also demonstrated notable growth, increasing its sales from roughly 100 million units in 2009 to almost 250 million units in 2013, thereby solidifying its position among the top three brands.
The data pertaining to LG and ZTE reveals a different trend. LG’s sales began at around 100 million units in 2009 but experienced a significant downturn, falling to below 50 million units by 2013. ZTE’s performance was relatively stable; its sales figures rose from nearly 50 million units in 2009 to a peak of approximately 70 million in 2011, followed by a slight decline back to just over 50 million units in 2013. This indicates that, unlike Samsung and Apple, LG and ZTE struggled to maintain their market positions during the observed timeline.