The line graph illustrates the average daily viewership of National News at different times including 2 pm, 6:30 pm, 9:30 pm, and 11:30 pm over 12 months. The latter line was estimated after April.
Overall, Although the graph exhibited that 6:30 pm was the most popular time slot, however, it demonstrated some fluctuation widely and performed a dropping trend throughout the year, furthermore 6:30 pm viewer numbers were shortly surpassed in August by the 11 pm time slot. The increase in popularity of the 11:30 pm show saw a corresponding decline in the 9:30 pm. Meanwhile, 2 pm increased steadily during these 12 months.
Firstly, the 9:30 time had a sustainable growth from 3.2 million in January to 3.8 million in May, then it sank sharply to 1.1 million in August which was just over a million, Less than a third of the viewership. It became the least-watched time slot by August, without comparing with the new estimated 11:30 time slot. On the other hand, the 11:30 time slot skyrocketed to over 4.0 million in August with only 0.2 million viewers After May. This is an over 1900% growth rate and reached its highest point.
From August onwards, the 11:30 time slot trend reversed. It sank dramatically