The line graph illustrate the price of watching films through buying cinema tickets, DVD, or legal download, while the pie charts represent the data for market share between those three types from the year 2005 to 2011.
Overall, it can be seen that cinema tickets had the highest cost through out the years, rising above others. Next, from the pie charts, legal downloading had been the highest used method by 2011.
According to the line graph, the cinema tickets had been the most expensive, which increased from £9 to £14 in 2011. Similarly, the price for DVD had also increased, but in smaller amount, which only by £2 from 2005 to 2011. In contrast, the cost for legal downloading had its up-and-down. The cost fell by £2 from £7 in 2005 to 2007 and rose back up to £9 by 2011.
Based on the pie charts, both going to cinema and renting a dvd had experienced a decrease in precentage of the market share. Consumers shifted from renting the DVD the most in 2005, with 59% to only 26% of them using this method in 2011. Same goes to going to cinema, that fell from 36% to 18% in 2011. However, the share for legal downloaded movies online had undergone a massive rise in percentage, with only 5% in 2005 to more than half of the share in 2011.