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The image illustrates online shopping activity during weekdays in 2015 segmented by age: 16-24 years (magenta), 25-34 years (orange), 35-44 years (purple), 45-59 years (blue), and 60+ years (green) across time slots. Before 9 am: 16-24 years (6.5), 25-34 years (8), 35-44 years (7.5), 45-59 years (10), 60+ years (1). 9 am-12 pm: 16-24 years (13 average), 25-34 years (17), 35-44 years (12), 45-59 years (20), 60+ years (3 average). 12 pm-2 pm: 16-24 years (13), 25-34 years (9), 35-44 years (18), 45-59 years (14), 60+ years (9). 2 pm-4 pm: 16-24 years (14), 25-34 years (19), 35-44 years (not charted), 45-59 years (14), 60+ years (8). 4 pm-6 pm: 16-24 years (24.75 average), 25-34 years (29.5), 35-44 years (30), 45-59 years (25), 60+ years (10.5). 6 pm-8 pm: 16-24 years (31), 25-34 years (33 average), 35-44 years (30), 45-59 years (35), 60+ years (19). 8 pm-10 pm: 16-24 years (29), 25-34 years (31), 35-44 years (27), 45-59 years (29), 60+ years (15). 10 pm onwards: 16-24 years (15), 25-34 years (12), 35-44 years (10), 45-59 years (11), 60+ years (6).
Given the complexity of the image, the above description may not be entirely accurate.
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The following line graph illustrates the percentage of online shopping by five different age groups across a 24 hour period in 2015. Overall, the proportion of sales for most users steadily increased throughout the day, except for people over 60.
The first thing worth noting is that the proportion of sales for users over 60 were highest during the late morning and mid afternoon. Their sales percentage peaked at 20% between 9am and 12pm. It then dipped down to 10% in the next 2 hours before recovering to approximately 15% at 2pm to 4pm. Overall shopping activity fell after 4pm.
On the other hand, shopping activity for customers between 24-34 years old increased at a steady rate throughout the day. There was a constant increase in sales from early morning to about 6pm, where it went from 5% to roughly 20%. Afterwards, it rose and reached its peak of 30% by 8pm before eventually slowing down and declining after 10pm.
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