A quick glance at the two tables illustrates sales of Fairtrade-labeled coffee and bananas in five European countries.
Overall, sales of coffee significantly grew across all countries, with the UK experiencing the largest rise. For bananas, Switzerland recorded substantial growth, while Sweden and Denmark saw declines.
In 1999, Switzerland had the highest coffee sales at 3 million euros, while the UK and Denmark followed with 1.5 and 1.8 million euros, respectively.
Belgium and Sweden had the lowest figures, at 1 and 0.8 million euros. By 2004, the UK saw a dramatic rise to 20 million euros, leading other countries. Switzerland’s sales doubled to 6 million euros, while Denmark’s sales grew slightly to 2 million euros. Belgium saw an increase to 1.7 million euros, and Sweden showed a marginal rise to 1 million euros.
Switzerland dominated banana sales both years, starting at 15 million euros in 1999 and increasing to 44 million euros in 2004. The UK also recorded a notable rise, growing from 1 to 5.5 million euros. Belgium showed significant growth, climbing from 0.6 to 4 million euros. In contrast, Sweden’s sales dropped from 1.8 to 1 million euros, and Denmark saw a decline from 2 to 0.9 million euros.