The illustration compares the expected shares for the next years of two companies that produce jeans in Turkey as well as assumed market share of these companies at the end of next year.
Overall, Jack&Jones company will primarily dominate in both charts, gradually increasing its sales despite a sudden decrease in the beginning, while Mango company will be steadily rising.
In detail, beginning with approximately 450,000 sales in January, Jack&Jones will sharply drop to around 250,000 in February before experiencing a gradual escalation to 300,000 in April. The figure is expected to continue its expansion to 400,000 in June and remain unchanged for three months when, in September, it will substantially rise to 600,000, followed by a further increase to 700,000 in November, and reaching its peak at 900,000 in December.
In contrast, starting at about 150,000 shares, Mango will slightly decline to 100,000 in February but witness a steady increase to 200,000 in May, followed by a gradual yet dramatic escalation to over 400,000 in July. The figure will significantly increase to 500,000 in August and remain stable for four months before reaching its peak at 600,000 in December.
In comparison, the pie chart shows that according to the projected market share, Jack&Jones will dominate half of it, at 50%, whereas Mango will account for 30%, followed by other companies, at 20%.