The bar chart illustrates the proportions of people in different age groups who accessed news daily through three different mediums—radio, social networks, and microblogging—in a particular country in 2011.
Overall, while social networks were the primary source of news for the youngest group (10–17), radio was the dominant medium for all other age groups. Microblogging remained the least popular platform across the board, though it attracted slightly more attention among younger users. A clear decline in social network use is observed with increasing age.
Radio emerged as the most preferred source of news among most age brackets. Approximately 95% of individuals aged 18–29, 30–49, and 50–64 consumed news via radio—the highest figures recorded. The 65+ age group followed closely, with around 88% using this medium. In contrast, only about 40% of those aged 10–17 accessed news via radio, making them the least reliant on it.
In terms of social networks, they were heavily favored by the younger population. Both the 10–17 and 18–29 age groups reported 80% usage. However, reliance on this medium steadily declined with age. Around 47% of people aged 30–49 turned to social networks for news, compared to just 34% of those aged 50–64. The 65+ group had the lowest figure, at merely 10%.
Microblogging was consistently the least utilized news platform. It was most common among 18–29-year-olds (25%), followed by the 10–17 group (20%) and those aged 30–49 (15%). Usage fell sharply in the older demographics, with only 5% of 50–64-year-olds and 3% of those over 65 accessing news this way.