The bar chart compares the most popular sources for advertising a specific holiday destination in 2020. The data is measured in thousands of people.
Overall, in terms of television, the proportion of older people seeing this advertisement held the dominant category, while the amount of younger individuals registered the lowest figure. Additionally, relatively similar pattern was observed in brochures for both young and elderly people .
To begin with, social media was the most widespread place for this advertisement to occur for young people illustrating 20 thousand of people. By contrast, social media witnessed the least frequency of views from elderly people amounting to just 5 thousand .
Furthermore, the frequency of an advertisement appearance in brochures remained virtually indistinguishable clustering at around 13 thousands for both groups of people. As for magazines, there were approximately 13 and 8 thousand of young and old people respectively witnesssing an advertisement in this distinct place.
