The chart shows the trend on “Istanbul Promo Plus” sales in 2007 over the period of 12 months.
It is observed that the sales were increased in February month starting from 200 million turkish lira to less than 250 million turkish lira. The sales took a large jump to 350 million in the month of March. After that the declining of the amount of sales is observed in the next 4 months. In July, it reaches at the lowest point of the sales which is almost near to 100 million. However, the trend start to rise in August over 200 million same as the starting point of the sales. But in September, it again falls to slightly higher than 100 million. After September month, the sales began to moving upward October which is higher than 150 million. In November, there was no change in sales. Lastly, in the end of the year the sales moved to less than 200 million turkish lira.
Overall, Promo Plus in Istanbul remained relatively unchanged in 2007 as January and December sales were almost equal. Also, the highest sales in the month of March where as the weakest sales figure can be visible in July and September.
