The bar chart illustrates the value of Southland’s three main exports, namely international tourism, dairy products and meat products, in 2000 and 2020, together with projections for 2025.
Overall, international tourism and dairy products were the two largest export sectors throughout the period, while meat products generated the lowest revenue. In addition, tourism is expected to increase steadily, whereas dairy exports are predicted to decline slightly after reaching a peak in 2020.
In 2000, international tourism was the leading export, earning approximately £8 billion. This figure rose to around £9 billion in 2020 and is forecast to increase further to £10 billion by 2025.
Dairy products generated about £7 billion in 2000. Their value then increased significantly to £10 billion in 2020, making dairy the most valuable export category at that time. However, earnings from dairy products are expected to fall slightly to roughly £9.5 billion in 2025.
By contrast, meat products contributed the least to Southland’s exports. Revenue from this sector stood at approximately £6 billion in 2000 and declined gradually to around £5.5 billion in 2020. A further decrease is predicted, with export earnings expected to reach £5 billion by 2025.
